“ Safe, Healthy, Happy, Science” Brand Ecosystem Vision
1. What is the brand ecosystem of children?
Thomas and Mr. Hu Lei, a brand consultant for children's smart products, told the children's future brand vision. Children are interested in building a smart paradise for Thomas and friends and children, so that children can grow safely, healthily and happily and become the leader of children's smart life. In the future, whether indoors or outdoors, the factors of outdoor technology intelligence can be deeply integrated into children's lives. We will guide children's brand development and product development with a safer, healthier, more scientific and happy concept.
For example, security, there will be smart devices to check the safety of all materials more closely, there will be more scientific technology, so that more children are free from the poison of traffickers.
If it is healthy, the baby is vulnerable to various harmful substances when the various functions of the body are not yet developed, and the living environment is very demanding. In the future, there will be professional intelligent products, and harmful substances in the air can be accurately detected, including temperature, humidity, PM2.5, PM10, so that harmful substances are nowhere to be seen, allowing children to breathe freely and freely.
When the baby is crying in the middle of the night, you are licking your sleepy eyes and changing your diaper while you are boiling water. In the future, perhaps you don't have to be so busy, our smart products will help you flush your milk powder, test the temperature, and make your raising method more scientific and comfortable.
“Children advocate a healthy life philosophy. Health is not only derived from the quality of the product, but also the product itself can guide children and parents to pay attention to health. The attention to this health does not require too many complicated processes, simple and simple. Key operations can achieve the goal, saving time for parents is a very meaningful thing."
Mr. Hu Lei brought the audience on the scene to a more intelligent and intelligent future through the scene. Hu Lei said: "Children do real products and solve real problems. The science and technology we have now, after 20 or 30 years, may not be worth mentioning, but we are doing business for children now. After ten or twenty years, it is still magnificent. Give children a safe, happy, pure childhood, to bring a convenient, practical, intelligent life to each parent, this is the cause that the children of this brand has been doing.
2. How to realize the ecological strategy of layout intelligent health?
嘀嗒Children have already released Thomas and friends children's smart watches, children's smart toothbrushes, and then the development of robots, water cups and other products are also included in the plan, and will also be involved in the production of maternal and child fool products, to provide convenience to consumers. Taking the smart watch as the starting point, we will create a children's intelligent life eco-sphere, form an ecological closed loop of “software + hardware + content + application”, provide content for hardware through software, and apply it to various ecological scenes to let children enjoy ecological life. . From the perspective of the creation of this ecological circle, children in the field of intelligent living have highlighted their distinctiveness.
Toothbrush that can play games
In addition to the announcement of the Thomas Children's Smart Brand Ecology Global Strategy at the press conference, another major feature is the release of the upcoming Children's Smart Health Toothbrush. Thomas and friends children's smart health toothbrush age-appropriate children are 1-6 years old, with red and blue colors, the whole machine length is about 25*23*171.5mm, and the well-known Thomas and Peixie cartoon images are used in blue models. The pink model, when the official unveiled a 1.7M real simulation toothbrush appeared in front of everyone, the media and the children present at the scene applauded. In appearance, the spy photos of the network exposed earlier are more than 75% similar, but in the bristles design, the color matching is slightly different.
Mr. JACK, Director of Children's Products, said: “The reason why this toothbrush is mainly because of my daughter, as a father, my daughter is often not used to brushing her teeth in the morning, or she will strike a few times in a random brush. But as an adult, I know the importance of oral hygiene from a young age. It is not only easy to get dental diseases such as plaque and dental caries, but also affect other parts of the child's body. For children, curiosity, games, praise, and imitation are theirs. Nature, we have developed children's smart toothbrushes from the game level, I hope most children can brush their teeth consciously, like to brush their teeth, pay attention to oral hygiene from an early age."
Smart toothbrushes that parents and children really need
One of the most important intelligent functional experiences of this toothbrush new product is the interaction of brushing teeth. The toothbrush and APP (App name i toothbrush) can be connected by Bluetooth with one button. The child can brush his teeth, through the six-axis sensing technology, the built-in brushing game on the App side can play the game according to the brushing action. In addition to children's nature, children want to be praised. In the process of children's brushing, there is a brushing achievement hall. If you insist on brushing your teeth, you can get a medal reward, so that children can get full achievements for their own things. sense.
Parents can customize the morning and evening brushing program according to the child's situation. Once the time is up, the App will remind the child to brush their teeth. At the same time, you can simultaneously view your child's brushing data, without having to remember the number of brushing times per day, it's a little easier, and the data is under control. How many teeth have the children brushed, how many days have they been brushed, whether they are lazy, and the data on the App side is clear at a glance. This is to meet the needs of parents and children, and to solve problems is a good product.
Health concept into product
The toothbrush made with the concept of safety and health is of course a great effort on this children's smart toothbrush. The bristles are made of DuPont nylon 0.10mm super soft antibacterial bristles, while the wisdom is discolored, reminding users to change the bristles in time and bid farewell to bacteria. The bristles are round and concave, which fully conforms to the surface of children's teeth and protects the enamel from damage. The size of the brush head is approximately 0.6CM, which is suitable for the child's mouth shape and size. The fuselage is partially food grade silicone material, and is RoHS, CE, Thomas and friends LRD certified, without any toxic substances.
Human chemical design
The toothbrush body adopts TPU+ABS two-color injection molding process, and the anti-slip ergonomic design conforms to the curve of the palm of the child. Not easy to slip. IPx7 is waterproof and solves the problem of blisters during brushing. The Bluetooth 4.0 connection technology of the toothbrush and the mobile phone of the same level, one-click connection, no need to match the code, convenient to start the function in the app, no complicated operation, the silicone button has passed 50,000 tests. The fourth major innovation is the use of a sonic cleaning technology motor for the toothbrush, which is more conducive to oral cleaning than traditional manual.
Finally, about the price, Thomas and friends children's smart toothbrush official price of 199 yuan, with a toothbrush, in Thomas and friends, children's monopoly Tmall Mall, Jingdong Mall, Suning Mall on November 8 shelves for sale.
